New Betting Sites – Guide to the Latest Betting Sites

New Betting Sites

Bookmaker BonusSign-Up Today!
Bet365Get up to £100 in bet creditsVisit Site

Bet365 Terms New Customers only. Up to £100* in Bet Credits for new customers at Bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.


Betdaq Terms 18+. New customers only. Promotion available from 11/03/2020 - 31/12/2020. Code BETINS must be used at account registration. Players must place min. 5 losing bets totalling min. £/€50 on sportsbook or casino within 28 days from account registration to receive cashback. Sportsbook qualification entitled to 10% of total net losses, max £/€1,000. Casino qualification entitled to 10% total net losses, max £/€1,000. Not available to API or RDT customers. T&Cs apply.

Grosvenor SportGrosvenor SportsDouble The Odds Visit Site

Grosvenor Sports Terms 18+.BeGambleAware. Full T&Cs apply.

William Hill Logo TableWilliam HillBet £10 Get £30 in Free BetsVisit Site

William Hill Terms New online customers only. Min. £10/€10 stake. Win only, min. odds 1/2, free bets paid as 2x£15/€15. 30 day expiry. Free bet/payment methods/country/player restrictions apply. 18+. T&Cs apply.

Genting Bet Logo SmallGenting Bet£25 Free Bet if your 1st bet doesn't winVisit Site

Genting Bet Terms New Customers. First settled bet £/€25+ (£/€25 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Apply

Spreadex Logo SmallSpreadexUp to £300 Cashback when you sign-upVisit Site

Spreadex Terms Place £300 of qualifying bets in your first 28 days of activity. Bets must be placed on specific markets. Offer cannot be used in conjuction with any other Spreadex offer. Full Terms & Conditions Apply

Sporting Index Fixed OddsBet 5 X £5 and get a £25 Free BetVisit Site

Sporting Index Fixed Odds Terms New clients only. Applies to first 5 x £5+ at odds of 1.5 (1/2) or greater within 30 days of registration. Qualifying bets to be placed on separate selections. £25 free bet issued once all 5 bets settle. Free bet valid for 7 days. Stake not returned. Cashed out bets do not qualify. Full Terms & Conditions Apply.

Energy Bet Logo BlackEnergy BetCasino - Sports - Esports - VirtualVisit Site

Energy Bet Terms Sign-up to Energy Bet. 18+ Only. Terms & Conditions Apply.

Betfred LogoBetfredBet £10 Get £30 in Free BetsVisit Site

Betfred Terms New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

LadbrokesBet £5 Get £20Visit Site

Ladbrokes Terms 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

CoralBet £5 Get £20Visit Site

Coral Terms 18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply

Sporting Index£75 to bet with for new spreads accountsVisit Site

Sporting Index TermsNew spreads clients get £75 (non-withdrawable) to Spread bet with. Keep what you win. Any losses over £75 are your liability. Market restrictions and 7-day time limit applies. Account opening subject to suitability checks. Spread betting involves risks. Losses can exceed deposits. Full T&Cs Apply.

There is a constant battle between online bookmakers to provide the newest technology, the newest offers and the best customer experience for the punter.  The traditional betting sites have long had the edge in these categories but now they are coming under pressure.  Many of them are hesitant to adapt because integrating site wide changes and new software is often costly and time-consuming.  In contrast, the newest betting sites have all the latest technology, features and tools as standard.

New Betting Sites – Innovation

Larger and more established bookmakers are now struggling to keep up with their newer competitors.  A lot of these new betting sites offer a cutting-edge experience that can’t be matched.  As a result, customers are flocking to new betting operators for that modern experience.

We are here to let you know who the newest bookmakers on the web are, what their best features are and most importantly which one you should join.

Why choose a new betting site?


To stand out from the competition new bookmakers are offering sign-up promotions to encourage customers to bet with them.  These rewards will help you build up your betting balance to use on your new account.

They realise the importance of a customer and have some of the best promotions out there. Many of these new bookmakers also have a ‘Free Bet Club’ whereby you have the chance of getting a weekly free bet by participating in different promotions.

Best Value for your bet

To gain a foothold in this busy market a lot of new bookmakers have decided to provide the best odds possible.  The desired outcome for any punter is to make the most profit. A lot of these new bookmakers are offering you the best odds in an attempt to drive business.

Wide range of markets

New betting sites are really trying their best to cater for all types of bettors.  These sites have added a host of new sports and leagues to their offering. In particular there has been a focus on European football leagues, American sports and E-sports betting.  As well as that, many of these sites offer an even wider range of odds on the most popular markets for example the English Premier League.

Payment Methods

Punters are looking for more choice when depositing money in their betting accounts.  It is no longer acceptable to just accept deposits via bank cards.  New bookmakers have responded by allowing e-payment services like PayPal, Neteller or Skrill and pre-paid cards like the Paysafecard.

Mobile-first betting

Mobile optimisation is crucial for any website today.  Mobile optimised sites, are more accessible and provide a better customer experience.  The best new betting sites are using technology to their advantage.  Many of them have developed mobile-first sites and mobile apps to make betting easier than ever.

What to look out for when choosing a new betting site

After deciding that opening an account with a new betting site is the right option for you, you will need to decide on a bookmaker to open with. Here are some of the factors that you should be looking at.


When placing a bet online you need to know that all of your details are safe and sound.  It is brought up time and time again that safety one of the most important factors when choosing a bookmaker.  All off the sites we have listed here on are all licenced by the UK Gambling Commission which is vital for UK and Irish players.  It’s highly recommended that you do not sign up to a betting site that is not regulated by the UKGC.


You will find that most of the new bookmakers out there are using the most cutting-edge betting software.  More often than not these sites are easier to use and have quicker load times than the sites of their traditional rivals.  Many of the more popular iGaming platforms used by new bookmakers have been developed by SBTech and FSB Technology.

User Experience

Betting should be an enjoyable experience and you should look out for the overall user experience when signing up to a new site.  Things like in-play betting, statistics, graphics and cash out options should all be taken into account when joining a new bookmaker.

Virtual Sports

Virtual Sports have been created to give you the opportunity to bet at any time of the day.  Even with the huge range of sports markets available today there are always some gaps in the day.  You can place wagers on virtual horse racing, virtual football and virtual motor racing among others. Virtual sports run on RNG software meaning all of the outcomes are random and fair bets can be placed.

Mobile Apps

As mentioned before, betting on the go is hugely important in today’s market.  This has led to many bookmakers creating mobile apps for its users.  Betting is available at the tip of your fingers on your smartphone.

Previously it had been commonplace for bookmakers to cram every function of their mobile site into an app.  That led to regular crashes and a messy interface. Now, bookmakers are splitting up their offering by products. You now have brands with apps for sportsbook, casino and sometimes an odds calculator.

Where to find a new betting site?

Even with all these great features sometimes it can be tough to find a new betting site online.  People use search engines (like Google) to find websites every day.  These search engines have algorithms to help provide you with the most relevant answer to your query.  Due to this algorithm, sites with established credentials appear higher up on the search ranking pages.  This makes it tough for new betting sites to be found amongst their older rivals.

It takes time for a new site to appear in the top results pages on Google and Bing. So if you want to find a bet with the web’s newest bookies your best chance of finding them is through sites like who provide lists and reviews of all their bookmakers.

We review sites using a core set of characteristics – Markets, Live Betting, Odds and Promotions. This will give you an insight into which bookmaker is the best fit for you.

The Best New Betting Sites

Here at we have partnered with six of the finest new online betting sites out there to give you great sign-up offers and promotions.

Spreadex and RedZone Sports are new bookmakers that have been established in the last few years.  They are renowned for offering  the best betting experiences for users in the online market. Ladbrokes and Coral are both traditional bookmakers who have adapted their online offering in recent years.

RedZone Sports

As the name suggests, RedZone are focused on American sports. They have been operating since August 2016 and they recently launched their excellent mobile app.  They have a great rewards programme which benefits their most loyal customers regardless of winning or losing.  RedZone Sports have launched a terrific £10 Double Deal for new registrations to avail of. You can sign-up here.

You can sign-up to RedZone Sports here.

*New customers only. £10 Qualifying Bet must be placed within 48 hours of registration. Max Free Bet of £10 to be used at odds of 1.7 and above per selection. Offer Ends 31/12/2019. Skrill and Neteller deposits excluded. 18+ BeGambleAware. Full terms apply.