Live Betting Guide

Live Betting

Live betting has revolutionized online betting. Having initially started with a few online bookmakers, live betting is now almost omnipresent amongst bookmakers. There are millions of bets placed on live sporting events around the world every day.

What is Live Betting?

Bookmakers now allow you to place bets while an event or match is ‘in-play’ or ‘in-running’. As technology has advanced, live betting has advanced too. There is now a great array of markets to bet on in each live event on most bookmaker’s websites. This advancement has greatly enhanced the experience of watching live sports for punters.

Live betting is now extremely popular. You can now bet ‘in-play’ on almost any sport. However, football and tennis still prove the most popular live events due to their wide range of markets and their regularly updated odds.

In sports, without many stoppages (like football) betting will remain open for the duration of the match with the odds fluctuating depending on the events of the match. In sports like tennis with many periodical stoppages, betting may be temporarily suspended at the end of each game or set as the odds are recalculated. Bets placed on live markets are usually settled straight after the end of the event.


Nearly all the markets that are available pre-event are now available ‘in-play’ thanks to technological advances. Still, most of the action comes in the match-winner markets. This is most prevalent in tennis matches when the score of a game or set can ebb and flow quite quickly. These fluctuations leave opportunity for the bettor, a timely bet on the right player can reap big dividends.

The available markets stretch far further than match-winner outrights. Modern sportsbooks now offer a whole host of betting markets. For example, you can bet on correct scores, next goal time and handicap markets.


You should be able to see the event you’re betting on. You will not gain enough information about the event by just following the score through an app or on your TV. Try to find a reliable, secure source to watch your event. This can be a TV channel, an app on your phone or sometimes the bookmakers themselves livestream the event you are betting on.

Live betting can be a bit confusing at times too. The prices change regularly and there are multiple chances to bet every few minutes. Try to enjoy the experience a be a little selective with your bets. Stay calm and remain disciplined. The worse thing you can do when betting ‘in-play’ is to try and chase your losses.


There numerous live betting strategies you can employ. As you become more experienced with your live betting, your live betting strategy will become more sophisticated. The most prominent example of live betting strategy is ‘hedging your bets’. You can use the live betting markets to ensure you make a profit from betting on two different outcomes.

For example, if you place a bet on Arsenal to win before a Premier League game you could find that you can back their opponents in-play in order to guarantee yourself a profit from the match.

It’s also a good idea to research how teams/players interact at different points in a match. For example, some tennis players will struggle during pressurized moments. You can use this knowledge to place a bet at the right time.

Similarly, the odds in a live tennis match fluctuate wildly. Often a players odds will be slashed after winning a great point which doesn’t necessarily mirror the actual odds of the match.  If you choose the right time to place your bets you can take advantage of the market before the odds calm down. If you can repeatedly pick the right time throughout the match you can bag yourself a big profit.

Added Value

As mentioned already, live betting is a great way to add value to your bets. One big advantage that live betting offers is the opportunity to place your bet at larger odds than the pre-event odds. A good example of this is the over/under goals market.

Let’s say that pre-match the over 2.5 goals price is 7/4. You will find that even a couple of minutes of scoreless action will see the price rise considerably. The odds will keep on rising as the minutes pass.

Having said that, most people find it very difficult to identify the best odds during live betting. The nature of in-play betting means the prices change quite quickly and therefore you can’t compare odds between bookies as many punters normally would.

Top Bookmakers

All of our the top sportsbook sites on JWBetting offer in-play betting. Many of them offer great sign-up offers for you to avail of. You can bet with any one of our great partners from the list below.

Bookmaker BonusSign-Up Today!
MoPlayBet £10 Get £30Bet Now

MoPlay Terms £10+. Odds 1.50+. 13 days expiry. Opt-in. Bet types/free bet restrictions apply. Limited availability. Full T&C’s Apply.

Bet365Get up to £100 in bet creditsBet Now

Bet365 Terms New Customers only. Up to £100* in Bet Credits for new customers at Bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

GiveMeBetGet A 100% Bonus Up To £20Bet Now

GiveMeBEt Terms New Customers Only. 18+. Turnover requirement of 7x your deposit at minimum odds of 1.8. Bonus expires after 30 days. The maximum stake towards wagering is £50. Any bets placed exceeding the £50 maximum will not count towards any wagering requirement. Full T&Cs Apply.

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Grosvenor Sports Terms 18+.BeGambleAware. Full T&Cs apply.

William Hill Logo TableWilliam HillBet £10 Get £30 in Free BetsBet Now

William Hill Terms New online customers only. Min. £10/€10 stake. Win only, min. odds 1/2, free bets paid as 2x£15/€15. 30 day expiry. Free bet/payment methods/country/player restrictions apply. 18+. T&Cs apply.

Spreadex Logo SmallSpreadexUp to £300 Cashback when you sign-upBet Now

Spreadex Terms Place £300 of qualifying bets in your first 28 days of activity. Bets must be placed on specific markets. Offer cannot be used in conjuction with any other Spreadex offer. Full Terms & Conditions Apply

Betfred LogoBetfredBet £10 Get £30Bet Now

Betfred Terms New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

LadbrokesBet £5 Get £20Bet Now

Ladbrokes Terms 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

CoralBet £5 Get £20Bet Now

Coral Terms 18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply

Genting Bet Logo SmallGenting BetFirst Bet Insurance up to £25Bet Now

Genting Bet Terms New Customers, first losing settled single bet £10+ (£10+ E/W) at odds 2.00+ qualifies. Free bet equal to your qualifying stake (Max £25) credited within 24 hours, 7 days to use. Stake not included in returns. Valid only for accounts tracked from an eligible referring website. Full T&C’s apply

Sporting Index£100 to bet with for new accountsBet Now

Sporting Index Terms New clients get £100 (non-withdrawable) to bet with. Keep what you win. Any losses over £100 your liability. Market restrictions & 7 day time limit apply. Full T&Cs Apply

RedZone SportsGet £10 Free Bet on a Double when you bet £10 on a double!Bet Now

RedZone Sports Terms New customers only. Expires 31/12/19. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets issued after qualifying bet is settled and expire after 7 days. Skrill and Neteller deposits excluded. 18+BeGambleAware. Full terms apply.